ABOUT
An independent product studio in Sweden.
PREMISE
Most products add more system than function. Bruket builds in the other direction.
Tools are often built around growth, lock-in, and data — not the person using them. Features pile up, interfaces get noisy, and simple tasks turn into complex workflows. Bruket exists to make small, sharp things that are useful before they are impressive, and to keep the individual in control of the tools they use.
WHO’S BEHIND IT
How I like to build things.
Bruket is run by William Wigertz Wåhlström. I design and build the products end to end — the structure, the flows, and the tools people actually use — because I’d rather make a few things I’d want to use myself than ship a lot of things I wouldn’t.
I care more about whether something is genuinely useful than whether it looks impressive, and I’d rather a product be quiet and honest than loud and clever. That’s the thread through all of it — a housing tool, a finance app, a transparency platform, a simulation, and some AI-memory research.
PHILOSOPHY
A few things I keep coming back to.
Usefulness before features
A product should earn its place by being useful first. Impressive can come later, or not at all.
Clarity over complexity
Make the system legible. Clear structure and visible constraints beat clever abstraction.
Individual-first
The person using the tool stays in control. No hidden advantages for payment, no pay-to-win.
Minimal, transparent data
Collect as little as possible, and be honest about what is kept, why, and for how long.
WHAT BRUKET MAKES
Five projects today — and a wider practice around them.
The software is the core, but the studio’s output runs wider — designed objects and creative work that share the same intention and craft.
Hyral · KVITT
Focused utilities for specific, practical problems — housing and personal finance.
Spegeln
Publishing and transparency infrastructure built on public record.
Vilse
A simulation MMO — patient, systemic software built one dense region at a time.
Lavett
Auditable, local memory for coding agents — preparing for public release, with evidence and limitations documented.
Designed objects
An emerging direction — physical objects held to the same standard as the software, not yet a body of work.
Music & output
Selected creative work that sits alongside the products, sharing the same intention.
BEYOND BRUKET
The same focus, in another medium.
Outside the studio I make music — as the solo artist Illa Till Mods and in the band Souls In Custody. It sits alongside Bruket, separate from the core business but driven by the same care for intention and craft. It’s also where the studio’s second name comes from.
CONTACT
Get in touch.
Questions about a product, collaboration, or the studio itself — a direct line, read by the person who builds everything.
william@bruket.coEMAIL UPDATES A low-frequency list is planned. Not available yet.