ABOUT
Most products add more system than function.
Bruket builds in the other direction.
Tools are often built around growth, lock-in, and data — not the person using them. Features pile up, interfaces get noisy, and simple tasks turn into complex workflows. Bruket exists to make small, sharp things that are useful before they are impressive, and to keep the individual in control of the tools they use.
Bruket is run by William Wigertz Wåhlström. I design and build the products end to end — the structure, the flows, and the tools people actually use — because I’d rather make a few things I’d want to use myself than ship a lot of things I wouldn’t.
Outside the studio I make music — as the solo artist Illa Till Mods and in the band Souls In Custody. It sits alongside Bruket, separate from the core business but driven by the same care for intention and craft. It’s also where the studio’s second name comes from.